You can wear perfume… and then you can wear Maison d’Etto. Brianna Lipovsky founded this gender-neutral luxury fragrance line in 2017 and it is a step above anything I’ve seen- or smelled. At first glance, Etto identifies with bold movement in nature and architecture, chic textures and high fashion silhouettes. Their instagram feed is better than Pinterest.
For the look and feel, Brianna found her inspiration in art, architecture, design, and culture. She gravitated toward Modernism and Brutalism, with architects Ludwig Mies van der Rohe, Tadao Ando, and Luis Barragán, and artists Agnes Martin and Constantin Brâncusi as her favorites.
But what makes Maison d’Etto so special is the subtle but deliberate involvement of equestrian style within its line ed-nederland.com. If you take a closer look, all of the fragrances are named after horses that have been part of Brianna’s life. No where else have I seen someone manage to so successfully create fragrances that actually tell a story.