Longines and Yvonne Reichmuth launch new Dolcevita X YVY

The winged hourglass brand is launching the new LONGINES DOLCEVITA X YVY line. Swiss designer Yvonne Reichmuth has given the famous rectangular timepieces a new identity, with sophisticated leather straps. Referencing the equestrian world so dear to LONGINES, their design is evocative of bridles and harnesses.


Shared Values

The complementary worlds of Longines and YVY have come together in an almost instinctive collaboration. Made of leather, the straps of Longines DolceVita X YVY models are adorned and reinforced with metal details. Their finishes are impeccable and they feature striking references to the beloved equestrian world of the winged hourglass brand. “The idea of a modular strap came about with the aim of creating a watch that could be worn with class in different styles,” adds the designer.

About the Designer

Yvonne Reichmuth was born in Switzerland in 1986. A strong and growing passion for leather took her after her first years as a womenswear designer to Florence. There she mastered the processes of treating and transforming this noble material.