Tommy Hilfiger announces Olympic medallist Jessica Springsteen as brand ambassador for Tommy Hilfiger Equestrian

Tommy Hilfiger, which is owned by PVH Corp., is pleased to announce the professional American equestrian, show-jumper, and Olympic medallist JESSICA SPRINGSTEEN as brand ambassador for TOMMY HILFIGER Equestrian in Europe, commencing 1 November 2022. Predominantly based in Belgium, Europe, Jessica represents the United States Equestrian Team, for whom she most recently won a silver medal in Team jumping at the 2020 Summer Olympics, held in Tokyo in 2021.

 

The ambassadorship sees Jessica partnering with Barney & Baxter Ltd., the official TOMMY HILFIGER Equestrian License Partner for Europe and the Middle East, and proudly wearing TOMMY HILFIGER Equestrian’s sportswear for competition, training, and leisure. In addition, as a professional equestrian, Jessica will also support the further development of technical and performance products.

To celebrate this partnership, Jessica will star as the face of the upcoming campaign ‘TOMMY HILFIGER Equestrian Family,’ which focuses on the close-knit nature of the equestrian community; a community which is not only about performance but, just like the Hilfiger family itself, celebrates the joy of having fun together.

Furthermore, Jessica will be the figurehead and leader of Tommy Hilfiger Equestrian’s new feature riders team, made up of selected riders from both professional and amateur sports, and together with the promotional models for the collections, will bring the TOMMY HILFIGER Equestrian Family to the community.

Jessica Springsteen expresses her own happiness at the opportunity to work together with TOMMY HILFIGER Equestrian: I am excited to collaborate with TOMMY HILFIGER Equestrian and inspired by the thought of contributing to the further development of products in our wonderful sport!”

Martin Koller, CEO, Barney & Baxter Ltd., official TOMMY HILFIGER Equestrian License Partner for Europe and the Middle East, said: “In Jessica Springsteen, we have found our ideal brand ambassador: she’s an animal lover who’s passionate about what she does, and has natural inner and outer beauty. Known primarily for her professional skills, her effortless yet fashion-forward style, outstanding talent, and personal values, make her the perfect representative.”

TOMMY HILFIGER Equestrian’s approach to fusing fashion and performance is part of the brand’s heritage; the collection offers a blend of elevated comfort and functionality fused with the brand’s iconic Prep aesthetic. The ambassadorship with Jessica Springsteen reflects TOMMY HILFIGER Equestrian’s strategic commitment to enter the equestrian community with exciting equestrian collections – functional, preppy, cool, and always with a twist – to unlock the full potential for the brand.